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CURRENT
METHODS TO ACCEPT PAYMENTS
In
the current market place, there are only a handful of ways to accept payments
from customers. The traditional method is via checks, money orders, bank
transfers (a/k/a EFT, Wire transfers), credit & debit cards, and echecks.
All of these methods require significant amount of labor to process each
payment, and can be very expensive.
To reduce the costs and improve efficiency and performance, companies
spend countless amounts of money and time in the quest to automate the
payment processing system. What they developed was a system to accept
credit/debit cards and echecks as forms of payments. These new payment
methods have been successful in automating the payment processing and
reducing overall costs per transaction, excluding the one time expenditures
to establish the system, which has been estimated to cost companies on
the average of $10 Million to $20 million dollars. Even with the development
of these new systems, companies find themselves having to run multiple
disparate systems to accomplish all the corporate needs such as billing,
inventory, customer care and back office functions.
Even though accepting credit/debit and echecks has been a positive step
towards automation of the payment processing industry, the costs have
been significant and have diminished the profits of companies ranging
from 2% to as much as 10% with the average being 3.5% to 4% of the gross
sale amount going towards the credit card issuing companies and banks
as processing fees. Yet even with these expensive costs, companies have
embraced this solution. For fear if they do not, they face the very real
possibility of losing their customers to competitors who accept credit/debit
cards and echecks as form of payments. The early adopters were very successful
in cannibalizing their competition, forcing others to catch up and accept
credit/debit cards and echecks.
With all this, the credit/debit payment methods have not been very successful
in capturing a large market of transactions over $1,000.00, as companies
simply choose not to absorb the typical fees associated with accepting
credit cards. A $1,000 credit card charge would cost a company approximately
$20 or a $10,000 transaction would cost $200 and so on. This is one of
the main reasons why B2B payments are still made by traditional means
by via checks, and EFTs. See the report ACH Benefits on the Business to
Business Market. (Attach link)
That was until now. Etransactus’ has developed a unique solution
called e-suite™ which affords companies of any size to automate
the invoicing, payment processing, back office functions and customer
service functions, to increase the bottom line profits and, at the same
time, create a competitive advantage against its competitors by offering
its clients an alternative payment method, which is by far the most cost
effective method of accepting payments.
PAYMENT
INSTRUMENTS AS A PERCENTAGE OF TOTAL ECOMMERCE |
Year |
ACH/Closed
Networks |
Cards |
Other |
2001 |
3.2 |
82.8 |
13.8 |
2002 |
4.6 |
81.3 |
13 |
2003 |
5.5 |
81.6 |
12.8 |
2004 |
6.4 |
81.7 |
11.7 |
2005 |
7.3 |
82 |
10.6 |
Source:
Celent Communications, April 2002 |
It
is evident by this report, that fastest growing payment method is ACH.
This is due to the overall lower costs compared to accepting credit and
debit cards. By leveraging the e-suite™ online solution the costs
for the typical ACH payment will be further reduced making this form of
payment even more attractive to customers. Where Credit and Debit Cards
are too costly to use for large transactions, ACH will have mass appeal
as the costs are not associated with total dollar amount but rather on
a flat fee basis ranging from $.25 to $1.00 per transaction. The firm
expects the wide use of ACH vs. credit and debit cards especially for
the B2B market, where the average amount of items sold is in excess of
$100.00. See Exhibit 1 – Cost Comparison between ACH and Credit/Debit
Card & echeck.
As the ACH payment method continues to evolve and becomes just as easy
to process as credit/debit and echeck, ACH payment method will quickly
establish itself as the preferred choice by all companies and etransactus
will be leading the way with its innovative e-suite™ online solutio
Exhibit
1 – Cost Comparison between ACH and Credit/Debit Card & echeck
COST
COMPARISON BETWEEN ACH. CREDIT, DEBIT & ECHECK |
Dollar |
Discount
Rate |
Transaction
Cost |
Total
Cost |
Funds
Availability |
Amount |
ACH |
CDE* |
ACH |
CDE* |
ACH |
CDE* |
ACH |
CDE* |
$25 |
- |
2% |
$.75 |
$.25 |
$.75 |
$.75 |
1-3 |
2-3 |
$50 |
- |
2% |
$.75 |
$.25 |
$.75 |
$1.25 |
1-3 |
2-3 |
$100 |
- |
2% |
$.75 |
$.25 |
$.75 |
$2.25 |
1-3 |
2-3 |
$200 |
- |
2% |
$.75 |
$.25 |
$.75 |
$4.25 |
1-3 |
2-3 |
$300 |
- |
2% |
$.75 |
$.25 |
$.75 |
$6.25 |
1-3 |
2-3 |
$400 |
- |
2% |
$.75 |
$.25 |
$.75 |
$8.25 |
1-3 |
2-3 |
$500 |
- |
2% |
$.75 |
$.25 |
$.75 |
$10.25 |
1-3 |
2-3 |
For
the example above we have used the following assumptions:
The average discount rate to accept credit cards is 2%, the actual rate
can be greater or lower.
The average transaction rate is $.25, the actual rate can be greater or
lower.
Cautionary
Statement
Statements contained herein which are not historical information are forward-looking
statements. Such statements are subject to certain risks and uncertainties.
Actual results could differ materially from those included in the forward-looking
statements for a variety of reasons, including the level of acceptance
of e-suite™ product by the marketplace, the ability of
the product to achieve the results for which it is designed, the ability
of the company to raise capital to fund operations and marketing programs
for this product, competition from other approaches to automate billing
solutions and other risks described in the company’s communications
with investors. These statements are not guarantees of future performance
and readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this release. The Company
undertakes no obligation to update publicly any forward-looking statements.
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